LFHM is a retail-focused, boutique Cultural Insights & Brand Development consultancy based in Dubai, UAE, that creates knowledgeable inspiration out of qualitative evidence derived from innovation and culture. LFHM supports brands in identifying gaps in the market, innovating to their best potential and in retaining consumers in the long-run.
To help brands craft out of this world, meaningful and profitable relationship-building strategies, marketing campaigns and product innovations that stick. LFHM helps brands stay at the forefront of innovation and decodes consumers’ needs before they know they have them.
We believe that successful brand-client relationships are mainly driven by a healthy, positive Brand Perception. Through identifying brands’ pain points, conducting cultural research and performing necessary outreach with relevant collaborators, we help develop brands to their best potential.
"The heart and mind of the consumer is everything. Without understanding those, there is no brand loyalty. Without brand loyalty, there is no brand."
- Judy Daghestani
Understand where your brand falls on the consumers’ love-scale today so you know how to act tomorrow.
Brainstorm new products, minimize relationship gaps & attract new audiences.
Incentivize sales, positive word of mouth, repeat purchases & loyalty program registrations.
Measure results against KPIs and overall brand perception pre and post project.