A reminder from Albert Einstein:

Asking the right questions and finding the right people for a group interview is key to gaining valuable insights. Via select agency partnerships, LFHM screens and moderates panels by using creative projective techniques that probe beneath the surface. 

1-1 sessions to get up-close and personal with the interviewee; an ideal way to uncover insights otherwise difficult to in focus groups or by observing shopping behaviors alone.

This unaltered form of observing consumers while shopping enables us to dissect how & why people shop in their natural habitat and highlights how brands can elevate their customer journey to stay ahead of their competition. 

We accompany shoppers during their store experience and ask questions along the way in order gather real-time, immediate feedback at point of purchase;.

One of the most eye-opening ways to understand someone’s experience is to experience it for yourself. We grade quality of service, flow of store format and compliance by disguising as a customer.

Surveys are a quick way to help us access both demographic and behavioral information from your target market. We craft the questions, recruit and screen survey takers based on your business needs. 

We pull from thousands of news articles around the world to send you current news and inspiring case studies that reflect consumer behavior and innovation trends.

The creative leaders and thought evokers of the past left us with their successes and failures to learn from. LFHM utilizes exclusive subscription sources and academic tools to gain access to analyze the depths of cultural phenomenons in order to gain a holistic understanding of what’s happening around us.

LFHM follows the user through the online interface to move towards friction-less online journeys and improve the chance of users purchasing. 

We immerse in interactive sessions to brainstorm effective product innovation and branding ideas using both the data gathered via research methods above and out of the box interactive techniques & games.

We never stop learning. We utilize our global, university institutional resources such as  established research platform subscriptions and access to Directors and Professors at renown institutions.

Further to research, LFHM supports brands of all sizes to obtain their goals by partnering with strategic third parties that will support the brand DNA and vision.  

LFHM believes in mastering the alignment of brand perception between the brand and its target. Together we create an action plan roadmap to achieve that harmony.